Connect paid campaigns with phone enquiries
Call Tracking can add phone activity to paid-media reporting when the required numbers, website tracking and advertising connections are configured.
Understand call activity alongside campaign data
Attribution detail depends on the ad platform, tracking method, campaign setup and available identifiers.
Campaign context
Use configured tracking to associate eligible calls with available source, medium or campaign information.
Website call tracking
Dynamic number insertion can support attribution for website visitors when the tracking code, number coverage and source data are set up correctly.
Advertising connections
Supported advertising integrations may receive call conversion information. Confirm the platform, event definition and reporting direction for your account.
Calls are not confirmed sales
A tracked call is an enquiry event. Connecting it to a qualified lead, booking or sale requires outcome data and an appropriate business-system connection.
From paid click to call activity
Attribution is limited to the data available at each step.
Visit
A visitor arrives from a paid campaign where source information can be captured.
Track
The configured number or campaign number records an eligible phone enquiry.
Report
Available call and campaign information is reported through the configured integration.
Review
Compare call activity with downstream outcomes only when those outcomes are connected and defined.
Separate source attribution from outcome attribution
Google Ads and Microsoft Ads have documented call-conversion setups, but the data shared and configuration differ. Legacy Google Analytics guidance should not be assumed to prove GA4 support. Keyword-level data is available only under suitable tracking conditions. Review the current integration details and discuss the fields you need before using call events to optimise or report return on ad spend.